Marketing prompts for Grok
Prompts that start from your customers and your numbers, then produce headlines, ads, emails and plans in enough variations to pick the best one.
Good marketing prompts start from evidence, not adjectives. Each of the twenty prompts here asks you to feed Grok something real first: customer reviews, survey answers, your product's actual features, your budget, your channels. From that, Grok can produce what marketers need in quantity, such as headline sets, ad variations within character limits, email sequences, social posts, launch checklists and simple personas grounded in what customers said rather than in guesses.
Planning prompts, such as campaign budgets, launch timelines and positioning against alternatives, suggest Grok 4.3 Thinking, which weighs trade-offs before it answers. The rest run quickly on Grok 4.20, the default. One prompt uses image understanding: attach a screenshot of a landing page or an ad and ask for a first-time visitor's honest reaction. Grok's natural directness is handy here, since polite feedback on a weak headline helps nobody.
Some limits matter a lot in marketing. The chat has no internet access and no view of social networks, so it does not know what is trending, what your competitors published this month or current ad prices; paste that information in yourself. Never ask it to invent statistics, customer quotes or reviews, and check every claim about health, money or rival products before it is published. Remove customers' names and contact details from anything you paste.
See how marketers use Grok, or try the Social Media Post tool and the AI Writer.
How to adapt these prompts
- Paste real customer language, even a handful of reviews.
- State the platform and its limits: characters, image ratio, audience.
- Ask for more options than you need, then ask Grok to rank them and explain.
- Describe your brand voice in three words and one example sentence.
- Give the goal of each piece: clicks, replies, sign-ups or simply being remembered.
-
01
Personas from real reviews
Build two or three customer personas for [product] using only these reviews and survey answers: [paste text]. For each, give a name, the job they hire our product to do, their main worry before buying, and a direct quote from the data. Don't invent demographics the data doesn't support.
-
02
Twenty headlines, ranked honestly
Write twenty headlines for [offer] aimed at [audience], mixing benefits, curiosity, numbers, objections and plain statements. Then pick your top three and explain why, and tell me which one is clever but would probably perform worst.
-
03
Ad variations within character limits
Write five ad variations for [platform] promoting [product]. Each needs a headline of up to [number] characters and a description of up to [number] characters. Show the character count for every line, and make each variation test a different angle.
-
04
Win back lapsed customers
Write a three-email sequence to win back customers who haven't bought from [brand] in [time]. The first email reminds, the second offers [incentive], and the third asks for honest feedback. Give subject lines, preview text and bodies under 100 words.
-
05
One idea, adapted to each platform
Turn this core idea into posts for [platforms]: [paste idea or article]. Adapt the length, tone and format to each platform, describe a suitable visual for each post in one sentence, and end every post with one question that invites replies.
-
06
Product launch checklist
Create a launch checklist for [product] going live on [date]. Group tasks into four weeks before, one week before, launch day and the week after, with an owner column and a done column. Flag the three tasks teams most often forget.
-
07
Split a campaign budget
I have [budget] for a [duration] campaign to get [goal] from [audience]. Our channels are [channels], and here is what each has delivered before: [past results]. Propose a budget split with your reasoning, a small test budget for something new, and the metric that should make me move money mid-campaign.
-
08
Plan a launch backwards from the date
Work backwards from our launch date, [date], and build a timeline for [product launch]. Cover content, partners, emails, ads and press, show which tasks depend on others, and tell me which deadline would make the whole plan slip if I missed it.
-
09
Three positioning statements
Write three positioning statements for [product], each naming the target customer, their need, our category, the key benefit and the alternative we beat. Base them only on these facts: [paste facts]. Tell me which statement is easiest to defend and why.
-
10
A sceptic's view of my landing page
I've attached a screenshot of [our landing page or ad]. In the voice of a sceptical first-time visitor from [audience], tell me what you think we sell, what you would click, what makes you doubt us, and the single change that would make you more likely to sign up.
-
11
Features into benefits
Here's our feature list for [product]: [paste features]. For each feature, write the customer benefit in plain words, the 'so what' behind it, and a one-line example from daily life. Mark features that don't seem to have a benefit worth mentioning.
-
12
Outline a blog post for search
Outline a blog post that answers [question customers ask]. Give a title under 60 characters, a meta description under 155 characters, H2 and H3 headings that each answer a sub-question, and the points to cover under each. No keyword stuffing.
-
13
Customer interview script
Write a 20-minute customer interview script to learn [goal] from [type of customer]. Use open questions about past behaviour rather than hypotheticals, include follow-ups like 'tell me more about that', and add a short note on what the interviewer should avoid saying.
-
14
Rewrite copy in our brand voice
Our brand voice is [three adjectives], and here is a sample that sounds right: [paste sample]. Rewrite the copy below in that voice without changing the facts or the offer: [paste copy]. Then list the words you removed because they didn't fit.
-
15
Honest answers to buyer objections
List the ten objections a hesitant [audience] is most likely to have about buying [product] at [price]. For each, write an honest FAQ answer of two or three sentences. If an objection is valid and we can't answer it, say so instead of spinning.
-
16
Fifteen newsletter subject lines
Write fifteen subject lines for a newsletter about [topic] for [audience]: five short and plain, five curious, five built on a specific detail. Avoid all caps, exclamation marks and spammy words, and keep each under 50 characters.
-
17
A 30-second video script
Write a 30-second video script for [product] on [platform]. Hook viewers in the first three seconds, show one clear problem, present the product as the answer, add one proof point from [real fact], and close with a call to action. Use two columns: what we see and what we hear.
-
18
Read the results of a campaign
Here are the results of our last campaign: [paste metrics by channel or ad]. Tell me what worked, what didn't and what the numbers can't tell us yet. Suggest three experiments for next time, each with a clear hypothesis and a success metric.
-
19
Draft a press release
Write a press release announcing [news] from [company]. Put the news in the first sentence, add one quote from [name and role] that says something specific, list the key facts, and end with a short paragraph about the company: [paste facts]
-
20
Design a referral programme
Design a simple referral programme for [business] whose customers are [description]. Suggest the reward for both sides, the rules in five lines, the message a customer would send to a friend, and two ways the programme could be abused and how to prevent them.
Ready to ask Grok something?
No account, no download, no card. Open the chat, type your question and read Grok's answer as it appears.
Open Chat